Promotion of niche products to attract tourists

By Abha Manakatala - Sun Jan 17, 9:51 am

expanding_horizon_incredible_india_2In order to attract more tourists into the country, the Union Government is promoting cruise, medical, adventure and eco-tourism to develop niche products of the tourism industry.

So far untapped, the Ministry of Tourism has taken the initiative to identify, diversify, develop and promote niche products of the tourism industry to overcome the aspect of seasonality that results in a lull in tourist arrivals to the country.

In order to project the country as a 365 days destination, attract tourists with specific interests and ensure repeat visits for the unique products, the Tourism Ministry is trying to display its unique wares and astounding diversity that comprise the Incredible India package.

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