Vodafone uses Pagdi & Dhoti to connect with retailers

By Abha Manakatala - Fri Jun 26, 11:20 am

Vodafone India, one of India’s leading telecommunications service providers, has undertaken a unique initiative to connect with their retailers and customers in Rajasthan Circle. Over 500 Vodafone Retail outlets in Rajasthan have been given a customized, Marwar look and feel, as part of Vodafone’s effort to reward high performing retailers and simultaneously infuse a sense of identity with the local populace.

In a first-of-its-kind exercise in Rajasthan, over 500 Retail outlets have been branded by Vodafone with custom made cut outs of the Retailer dressed in Pagdi and Dhoti. Alongside, each outlet will also highlight Vodafone’s special offer of the month.

Speaking about the unique initiative, Amit Bedi, Business Head, Rajasthan, Vodafone India said, “Vodafone has been recognised for innovative creative campaigns that highlight our products and service offerings interestingly, in a manner that connects with audiences. Over the past year, we have invested significantly on upgrading our network, expanding retail presence and developing a basket of products and services relevant to a diverse customer base in Rajasthan. This customized retailer branding exercise, helps Vodafone achieve a twin objective of creating a differentiator for our retail outlets as well as convey to customers that we are a quintessential part of their everyday lives, as Rajasthan’s Vodafone. While we have covered 500 of our best performing Retailers in the first phase, we will be extending it to more over the coming months.”

About Vodafone India:-

Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving around 184 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data.

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